“A dream. A belief. An action. That is all it takes to create the life you want.” Adèle McLay

Adele is a Kiwi based in London who is an author/coach/mentor to business entrepreneurs from around the world and she recently invited me to talk on her ‘Business Success Tips’ interview series. We covered a lot of ground talking about brand loyalty, businesses big and small, Lovemarks, storytelling, the future for businesses, and personal purpose and branding. At the end of the interview I offered some advice for small businesses, with a nod to Bob Seelert, Tom Peters and Brian Ashton. Three things: start with the answer and work back; fail fast, learn fast, fix fast; and the ABCs – ambition, belief and courage – all three, every day.

You can check out the interview here (29 mins).

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Kevin Roberts

Kevin Roberts is founder of Red Rose Consulting; business leader and educator; author and speaker; adviser on marketing, creative thinking and leadership.


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