Today I spoke to 3,000 highly energized people at the Direct Marketing Association’s &THEN conference in Boston. It’s a great event with fantastic presenters including award-winning musician and entrepreneur John Legend, Blake Mycoskie – Founder and Chief of Toms shoes and Jon Iwata – Senior Vice President Marketing and Communications at IBM.
&THEN was all about the new digital data-driven marketer. We live in the ‘Age of Now’ where the number of mobile devices exceeds the number of people. Our old rules don’t apply anymore. It might be all about big data, but to delight customers in our VUCA World we need to lead with emotions.