Roger Enrico: Maverick

Roger Enrico has passed away, aged 71. Roger was a marketing legend and a major influence on me, a supporter, and a mentor. I worked for him directly in the late 1980s when I was CEO of Pepsi Canada during the Cola Wars.
Indra Nooyi, PepsiCo CEO, wrote to the PepsiCo family today, saying: “We have lost one of the true legends of our company and our industry. Roger Enrico was, quite simply, one of the most creative marketers of his or any generation. He was a risk-taker, never afraid to challenge the status quo or make bold moves to get ahead. He was tough as nails, always prepared to get the job done and beat the competition. At the same time, he had a true love for our people and a passion for empowering them to reach their full potential. Roger devoted more than 30 years of his life to PepsiCo and his leadership was instrumental in making us the company we are today.”

The picture above of Roger appears in 64 Shots: Leadership in a Crazy World, in a gallery of 64 people who have been inspirations in my life. He was a great man.

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Kevin Roberts

Kevin Roberts is founder of Red Rose Consulting; business leader and educator; author and speaker; adviser on marketing, creative thinking and leadership.


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