It doesn’t get better than being on stage at the Royal Albert Hall. Thanks to my friends at the UK Institute of Directors, I was the keynote speaker at their annual conference. The set from Pink Floyd’s Dave Gilmour was still rigged as a bevy of business and political leaders ruminated – confidently and optimistically – about post-Brexit Britain. A great day. My brief: 20 Shots in 20 Minutes.

1. We live in a VUCA World

  • Volatile, Uncertain, Complex & Ambiguous

2. Turn the world SUPER VUCA

  • Vibrant, Unreal, Crazy & Astounding

3. It all starts with Purpose

4. Revolution starts with Language

5. Create the Dream

6. Burnish your ABCs

  • Ambition, Belief & Courage

7. Become an Ideas Hothouse


9. Build the Four Pillars

  • Responsibility / Recognition / Learning / Joy

10. Lead with Soft Power

11. Reward Collaborate, Connect & Create

12. Advance True Diversity

13. Fail Fast, Learn Fast, Fix Fast

14. Believe in the Four Agreements (Ruiz)

  • Be Impeccable with your Word
  • Don’t Take Anything Personally
  • Don’t Make Assumptions
  • Always Do Your Best

15. Bleed for the Jersey

16. Live your life in 3D

  • Discipline. Desire. Determination

17. Find your Edge

18. Become a Lovemark

19. Add Mystery, Sensuality & Intimacy

20. Win with Emotion

More to come, particularly on my Purpose for New Britain.

Image Attribute/Source: The IoD /

Recent Posts

Kevin Roberts

Kevin Roberts is founder of Red Rose Consulting; business leader and educator; author and speaker; adviser on marketing, creative thinking and leadership.


Books on


Join us. Sign up for our blog.

Receive our regular updates in your in-box.