Of all the AI, VR, TMT and HOT innovation acronyms, STI will make the biggest impact. For decades computer scientists have wrestled with perfecting Speech to Instruction (my term) technology – the ability to speak to your device and give it instructions that it understands. Perfection is required. “Now” and No” could be mistaken and the results disastrous. Apple’s Siri and Amazon Alexa – the star of 2017 CES – are the first in a wave of voice-instructed helping aids that tech is bringing us. More than ever, people will spend more time talking to their devices than to other people.

Recent Posts

Kevin Roberts

Kevin Roberts is founder of Red Rose Consulting; business leader and educator; author and speaker; adviser on marketing, creative thinking and leadership.


Books on


Join us. Sign up for our blog.

Receive our regular updates in your in-box.