Continuing the recent theme of feel good, work better, here is a great Cumbrian reframe concept around property investment and urban regeneration. The concept: take an unloved building or site, make it iconic and inspiring, turn it into co-working community where people are inspired, and even let start-ups become their own landlords.
The notion at the heart of Michelle Rothwell’s disruptive approach is that the environment we work in should inspire us – and a desk in a dim corner is just not going to do it.
Michelle, who is from Windermere just down the road from my digs in Grasmere, and who is a double world-record holder for endurance swimming, got disenchanted as a commercial property advisor leasing inflexible and uninspiring spaces.
Her insight was that being part of an inspirational community in a flexible collaborative environment is a rich recipe for business growth. “The idea is that businesses don’t lease the space because there’ a desk, but because they want their business to grow.”
Michelle’s first start-up opened an office at 31-33 Princess Street in Manchester city centre in August which it billed ‘the UK’s first property co-working space’. She based her own company there. “I’ve kept hold of the top floor as a co-working space to create and inspire a community. We’re running events there, we’ve got yoga classes, bike facilities, free beer. The next project is to transform a Cumbria pub into a creative business hub.
And get this from a recent HBR article “The Case for Investing More in People” by Bain & co partner Eric Garton, when an employee goes from satisfied to inspired, productivity doubles – and only one in eight employees are inspired!
Work should happen in amazing spaces and places. Bring on the disruptors.