KEVIN ROBERTS

It was a big night in Auckland when My Food Bag took out the Supreme Award for Westpac Business Excellence Awards (Central region). Well done team!!!
Here is the top line from the NZ Herald article
Customer love earns love of customers – and a perfect satisfaction rating from staff.

Employees rating their company 5 out of 5 for satisfaction.

Customers who name them as the country’s exemplar for excellent service.

Bosses who freely share company performance stats, provide a playground for everyone’s kids as well as one of the country’s most generous parental and sick leave policies.

My Food Bag is way, way more than just clever answers to the daily ‘what shall we have for dinner’ question. In this year’s Westpac Business Excellence Awards they were recognised for their excellence in customer service and scooped the supreme award for the central region. The awards are delivered annually by Auckland Chamber of Commerce in partnership with Auckland Tourism, Events and Economic Development (ATEED) across the Auckland region.

Cecelia Robinson, co-founder with her husband James of the vibrant company, says this year she stepped back from the awards entry to pass over to her team. It’s indicative of the culture the pair, with co-owners Nadia Lim, her husband Cameron Bagrie and Theresa Gattung, have created.

“It is quite humbling to read how the team sees the culture,” she says. “It’s a transition for me, a reflection of the maturity of the team. It was delightful to read my team’s reasons for entering and how proud they were of their divisions. We made it a basis of our board meeting to share about the team and culture.”

In less than five years, the company has grown from just five to over 150 employees; passing on the core DNA of the founders has been critical to its success. Robinson says it is simple: customers (whom they call foodies) are at the heart of every decision.

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Kevin Roberts

Kevin Roberts is founder of Red Rose Consulting; business leader and educator; author and speaker; adviser on marketing, creative thinking and leadership.

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