Two of my favourite projects, Blackpool Museum and Lake District Tourism have just received £7.3 million from the Northern Cultural Regeneration Fund.
Blackpool Museum.  Due to open in 2020, the Museum will display artefacts, music and performances from within Blackpool and partners including the V&A, EMI Group Archive Trust and the British Music Hall Society. The Museum – the biggest new museum development in the North West – is expected to attract almost 300,000 visitors a year and will be developed on the world-famous Golden Mile.  It will aim to engage younger audiences in the history of Blackpool and further strengthen the town’s tourism offer.  It will be creative, interactive, fun and funny!
Lake District. £3.29 million will be invested in a project to strengthen the visitor experience at Windermere Jetty, Dove Cottage, the Wordsworth Museum and Abbot Hall Art Gallery and Museum.  The money will be used to enhance the visitor experience at these attractions, increase accessibility and improve exhibition spaces.  The regeneration project aims to attract nearly 150,000 additional visitors, create 150 permanent jobs and boost cultural tourism to the newly designated World Heritage Site.
The projects will build on the impact of the Great Exhibition of the North, which launches in Newcastle-Gateshead on June 22.  The event is set to be the biggest in England this year and will showcase the best of Northern art, culture and innovation.
Bloody Brilliant!

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Kevin Roberts

Kevin Roberts is founder of Red Rose Consulting; business leader and educator; author and speaker; adviser on marketing, creative thinking and leadership.


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