Step Change – Identify Your Customer’s Pain Points.

In this second part of this five-part video blog series with Step Change, I was asked to share my thoughts on why I think the customer’s pain points are a marketer’s greatest resource and what you can do to create a tailored strategy that can find the best solutions to address them.
Why You Need to Identify Your Customer’s Pain Points
If you found this interesting, watch out for the next video in this five-part video series where I shared my thoughts on how teams and organisations can achieve peak performance.  

Recent Posts

Kevin Roberts

Kevin Roberts is founder of Red Rose Consulting; business leader and educator; author and speaker; adviser on marketing, creative thinking and leadership.


Books on


Join us. Sign up for our blog.

Receive our regular updates in your in-box.