Gen Z’ers are coming of age – and they’re different.  Fluent digitally, socially aware and more cautious online.  I just read a very insightful article from Sarah Cantillon, Managing Partner of Movement Digital on Gen Z – a group expected to account for 40% of all consumers in 2020.
Sarah makes many insightful points, including:
Gen Z’ers:
·       Are liberally minded, socially and technologically driven, Purpose driven, advertising savvy and want ads they can enjoy and share.
·       Have chosen You Tube as their long form platform.
·       Use Instagram for inspiration.
·       Are most ‘authentic’ on Snapchat.
·       Want to be seen as creative and entrepreneurial.
·       Want to be involved in the Brand conversation.
All exciting news for Brands that truly care and know how to listen, and how to create involving experiences – not just ads.

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Kevin Roberts

Kevin Roberts is founder of Red Rose Consulting; business leader and educator; author and speaker; adviser on marketing, creative thinking and leadership.


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