Here’s a list of Disney CEO Bob Iger’s leadership lessons from his new book – The Ride of a Lifetime.
  • To tell great stories, you need great talent.
  • Innovate or die.
  • There can be no innovation if you operate out of fear of the new.
  • Push back against the urge to say good enough is good enough.
  • Take responsibility when you screw up.
  • Be decent to people.
  • Value ability more than experience.
  • Put people in roles that require more of them than they know they have in them.
  • Ask the questions you need to ask.
  • Admit what you don’t understand.
  • Managing creativity is an art, not a science.
  • Don’t start negatively and don’t start small.
  • Grant permission to fail.
  • Create possibilities for greatness.
  • Don’t let ambition get ahead of opportunity.
  • Don’t invest in energy sapping small projects.
  • Good leadership is about helping others to be prepared to step into your shoes.
  • Demand integrity from your product and your people at all times.
  • Lead from a place of courage.
  • Leaders are Optimists; pessimism leads to paranoia and risk aversion.
  • Convey your priorities clearly and repeatedly.
  • Keep internal messaging simple.  ‘This is where we want to be.  This is how we’ll get there.’
  • Technology will make older business models obsolete.
  • You have to do the homework.  You have to be prepared.
  • If something doesn’t feel right to you, it won’t be right for you.
  • When hiring, hire people who are good in addition to being good at what they do.
  • In any negotiation, be clear about where you stand from the beginning.
  • Projecting your anxiety onto your team is counterproductive.
  • If you’re in the business of making something, be in the business of making something great.
  • It’s no good to have power for too long.

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Kevin Roberts

Kevin Roberts is founder of Red Rose Consulting; business leader and educator; author and speaker; adviser on marketing, creative thinking and leadership.


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