Fail Fast. Learn Fast. Fix Fast.

The battle against Covid continues – and will continue throughout 2021 as science keeps reacting to the evil virus’ ongoing mutations.


Our political leaders should have learned five things about Global Pandemics – which will enable us to quickly counter them in future years.


Every leader should remember:

1)      Job No. 1 (2 and 3!) is to protect your citizens.

2)      Go hard.  Go fast.  Go early.

3)      Test.  Trace.  Isolate.

4)      Communicate openly, consistently and clearly.

5)      Inspire the nation to believe and do the right thing – for everyone.


Lest we forget!



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Kevin Roberts

Kevin Roberts is founder of Red Rose Consulting; business leader and educator; author and speaker; adviser on marketing, creative thinking and leadership.


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