KEVIN ROBERTS

15 months ago I introduced the notion of Survive, Revive, Thrive as a blueprint for the difficult Covid-19 times we were expecting.

 

At the time I thought that would be a sequential, linear framework for action (KR Connect, April 20 2020) and focusing on doing the right things in the right way would help us navigate the unchartered waters that were ahead of us.

 

But it wasn’t linear, it was circular and random.  After surviving for 12 months by isolating in our Arizona haven, we’ve been reviving following our Pfizering and are ready to thrive – in the US now and internationally before year end.

 

But we’re being knocked back by the Delta variant.  The US and UK are trying to re-open but Delta is rampant.  The vaccination progress is slowing and stalling and the majority are being put in danger by the (unvaccinated) minority.

 

I’m back in the Grief Cycle (KR Connect, April 27 2020).  After moving through all five phases in 2020 (Denial, Bargaining, Anger, Sadness and Acceptance), I’m back into phase three – Anger.  I’m pissed off at the selfishness / ridiculous political positioning of the unvaccinated who have stopped the US/UK reaching Herd Immunity, have put our grandkids at risk of being ‘Delta’d’, and are overloading hospitals/healthcare workers again.  And I’m pissed at my freedom dissipating/dissolving after 18 months of sacrifice.

 

The next few days are all about getting through this Anger stage and moving back into Acceptance – and adjusting accordingly – mentally and emotionally.

 

Wherever you are in the process, I wish you strength and hope.

 

Survive the Delta threat, support vaccinations, trust the science, stay vigilant, and Revive this year, to Thrive in 2022.

 

KR

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Kevin Roberts

Kevin Roberts is founder of Red Rose Consulting; business leader and educator; author and speaker; adviser on marketing, creative thinking and leadership.

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