Summertime and the Living is Easy

I’ve been working with the founding Family and top leadership of Portugal’s leading family-owned wine company Sogrape for a few years now.  They make the biggest selling Portuguese wine globally – the iconic Mateus Rosé which has evolved into new formats, new drier Provence style taste (give it a go!) and Portugal’s top, top premium Red, Barca Velha which is truly world class.


Some key wine trends from Bloomberg’s Elin McCoy for Summertime.

  1. The Wine Country of 2021 will be Portugal – great quality, outstanding value, superbly food-friendly, easy to drink and enjoy – the Douro and Alentejo regions will be particularly popular.
  2. Pink Prosecco will be the new, new Summertime thing – Rosé is the gift that keeps on giving.  Refreshing, light, easy, bubbly and fun.
  3. Wine seltzers will be the new hard seltzers.
  4. Virtual tastings, live-streaming experiences will be the new wine tourism adventures and on-line wine access will get way better.


Sogrape’s Spirit is to share Sograpiness (friendship and happiness over a bottle of wine in the sun) and their Focus is ‘Take the Shot’.


Good advice!!!



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Kevin Roberts

Kevin Roberts is founder of Red Rose Consulting; business leader and educator; author and speaker; adviser on marketing, creative thinking and leadership.


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