KEVIN ROBERTS

Revolution Starts With Language

As the world re-opens and we enter the New Abnormal, let’s junk the old, traditional titles and let Freedom ring.

 

              Old                                          New

C.E.O.    Chief Executive Officer               Chief Excitement Officer

C.M.O.   Chief Marketing Officer               Chief Magic Officer

C.I.O.    Chief Information Officer             Chief Ideas Officer

C.S.O.   Chief Sustainability Officer          Chief Sensation Officer

and

C.S.R.    Corporate Social Responsibility    Corporate Social Revolution

 

Get some titles and language that people can believe in, are excited by and can get behind!

 

KR

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Kevin Roberts

Kevin Roberts is founder of Red Rose Consulting; business leader and educator; author and speaker; adviser on marketing, creative thinking and leadership.

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