I spent almost 20 years as an Ad Man, as Worldwide CEO of iconic agency Saatchi & Saatchi.


Early on in my tenure we updated our Account Leader’s pointers/tips.


I was working in my Study in my new seaside apartment/office in beautiful Kohimarama – just outside Auckland – when I came across this 20 year old booklet ‘A Bit of a Tip’ – 10 things you need to be a leader at Saatchi & Saatchi.  And these tips have stood the test of time and, I believe, are relevant to leaders everywhere today.


The short intro is reproduced here:


Leading an agency team is never easy, especially when the agency is ours – Saatchi & Saatchi – and our expectations are so much higher.


To help you keep focused and to provide you with help when you most need it, we’ve prepared these 10 pointers or tips.


No single set of ‘tips’ can cover every contingency, however we believe these tips, drawn from our worldwide network, will help in those circumstances when a little help really would be helpful.


We’ll share the tips in four upcoming posts.



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Kevin Roberts

Kevin Roberts is founder of Red Rose Consulting; business leader and educator; author and speaker; adviser on marketing, creative thinking and leadership.


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