KEVIN ROBERTS

2025 will be challenging – an October 30 Budget in the UK, a US election (Dumb and Dumber), anarchy in France, hard right in Germany, inferno in the Middle East and more posturing from Putin.  So it’s time to get new things started.

Don’t view January 1 as the New Year.  It’s coming early this year.  It’s today, October 1st.

  • Implement your Survive and Revive strategies now.
  • Play to win today.
  • Get your retaliation in first.
  • And adopt my two cardinal notes with immediate effect:
    • Don’t Do Dumb Sh*t
    • Savour the Suck.
  • The Time is Now.

Happy New Year.

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Kevin Roberts

Kevin Roberts is founder of Red Rose Consulting; business leader and educator; author and speaker; adviser on marketing, creative thinking and leadership.

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