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10 Things Brian Ashton (Still) Believes In

The most exciting, brilliant Rugby coach I’ve ever seen is Brian Ashton – my hero at school (we are founder members of Lancaster Royal Grammar School’s elite Black Sheep Club), and former coach of Bath, Treviso, Ireland and England.  A coach of coaches in soccer and rugby – and a progressive, imaginative, creative thinker.

Here’s his response to my note on my beliefs.

KR

Many thanks for sending this through.  Total contrast to the corporate, safety first speak which I come across time and again.

I have attempted to relate it to my world of “Coaching“.

  1. Crazies are tough to find in the Rugby world (indeed they are shunned), although there is a great need for them.  Any game played on 8400 sq. metres of space with only 31 occupied at any given time is a licence for “Crazies“ to run riot!
  2. I have long championed “Concepts of Play“ rather than systems / structures / game plans.  Let the players FREE!!!
  3. Where has all the “Experimental Practice“ gone in the professional era?  Fear breeds moderation.
  4. Rugby is just a version of “Playground Games”, in which imagination and creativity can run riot.
  5. Adopt “Ad Infinitum ut Altra” (thanks Tich Widdess) as a working policy.  As you say failure is a certainty at some point but can lead to amazing success.
  6. Construct a collaborative, opportunistic environment which is a moving feast.
  7. Challenge; Watch; Listen; Advise – if you’re going crazy step in to show and tell.
  8. Change the way the game is played – or Go Home!
  9. Live, practise and play outside the box and over the edge.  Practise the Impossible to discover the Possible.
  10. Be BTB every day – Better Than Before.

BA

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Kevin Roberts

Kevin Roberts is founder of Red Rose Consulting; business leader and educator; author and speaker; adviser on marketing, creative thinking and leadership.

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