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Don’t Give Up The Ship (Episode II)

Courage, perseverance, and the refusal to surrender in the face of adversity.

Captain James Lawrence 1812.

We talked about this last month (KRC June 24th).

One month later in this most challenging of periods for businesses everywhere, it’s even more top of mind for me.

It was a key theme for the session I had with Malek and his Averda Leadership Team in Istanbul last week.

True Grit, Pride and Belief will be at the heart of most businesses over the next 12 months.  To win, leaders must influence and inspire (not just inform and instruct) their teams to stand up and fight.

All the team must be All In.

No retreat.  No surrender.

Don’t give up The Ship.

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Kevin Roberts

Kevin Roberts is founder of Red Rose Consulting; business leader and educator; author and speaker; adviser on marketing, creative thinking and leadership.

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