Saatchi & Saatchi Spain alumni Saskia Van Liempt is writing her PHD on Dogs in Advertising – a labour of love.
Dogs are the epitome of unconditional love, loyalty beyond reason and companionship. A living Lovemark. Who can resist their eye contact and head tilting – in life, in print, on screen. They are not pets, they are our friends.
Check out this ad: Pedigree Pet Foods TVC: “We’re For Dogs”
So here’s to our Family’s dogs – Gary, Archer, Terry, Mr Tang, Thimble, Tadpole, Ivy, Sparrow, Primrose and Elsie.
It’s a Dog’s Life!
