Two days in The Farm with Fernando, Francisco, Joana and Sogrape’s global leaders. A dozen in all. Resetting this wonderful Purpose-driven Family wine business – home of Mateus Rosé, Barca-Velha, Quinta da Leda, Sandeman Port, Silk and Spice – Portugal’s number one, and popular in 60+ international markets.
We came together to question everything – even the answers, to honestly debate The Good, The Bad and The Ugly, and to reset the business – after a decade of sustained growth – to reflect today’s VUCAA world and its intense pace of unpredictable change.
Focusing on the consumer, speeding up all internal processes, streamlining decision-making, embracing Blue Ocean, RASCI and especially DADA – were all on the agenda.
This major reset is what we are recommending for all our partners. We must Lead with Courage, Bring out the Best in Others, and Play in Position. Getting into Flow, using time to connect, collaborate and create, and driving executional excellence is foundational to moving forward in 2026.
Playing to Win must be the mindset. Identifying the Must Win Battles and going after them.
(Archer and Gary showed us all the way – participating positively and emotionally for the entire two days. They were present, engaged and committed throughout – especially at snack/treat breaks!)
And we christened The Farm’s wine room – with some delicious 2009 Château Mouton Rothschild – which reminded all of us of how privileged we are to be working in such a fun business as wine!
Here’s to sharing more Sograpiness in 2026.
