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I’m in Melbourne this weekend.

I’ve been involved in skincare, cosmetics and the world of beauty for over half a century now, with companies as diverse as Mary Quant, Procter & Gamble, Estee Lauder and Isdin.

And this is the best retail experience I’ve ever had.

In Melbourne (of all places), thanks to the genius of one woman – Mecca Cosmetica founder Jo Horgan.

It opened last week.

It’s not world class.

It’s world changing.

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Kevin Roberts

Kevin Roberts is founder of Red Rose Consulting; business leader and educator; author and speaker; adviser on marketing, creative thinking and leadership.

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