KEVIN ROBERTS

Category: Fast Company

(IQ + EQ + TQ + BQ) CQ

Here’s an article I just wrote for Fast Company in Turkey. Most conventional research focuses on what people say, what

When the Going Gets Tough

Image source: 1.bp.blogspot.com “When the going gets tough, the tough get going,” sang Billy Ocean in the eighties. Some people

Better Buy Design

Image source: fastcodesign.com Today, design is more important than ever. It’s what sets brands apart in a world awash with

Books on Amazon.com

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