KEVIN ROBERTS

Category: ideas

Brief Book, Big Message

ROI – Return on Investment – is one of the epic idea-killers in the corporate playbook. Initiatives to engage in

Spotting Potential

The phenomenon of ‘pre-purchase’ is a sign of star power in our fast-moving consumer world. If the hype is big

Connections – Quality Over Quantity

Image Source: Erica Dhawan / twing.com / diversityconference.info In Malcolm Gladwell’s book The Tipping Point he describes three types of

Objects, Ideas & Inspiration

Image source: wallpapers87.com Ask a creative person where they get their ideas from, and they may struggle to give you

Good Ideas Gaining Traction

Image source: thegreenhead.com When was the last time you came up with a brilliant idea but stopped there, without having

Reading the News Receipt

While we live in the screen-age and tend to be surgically attached to some device at any given time, restaurants

The Passion Economy & Others

New York digital strategist Greg Satell is a smart guy. His excellent blog Digital Tonto of October 9 ran with

Books on Amazon.com

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