KEVIN ROBERTS

In Praise Of Clients – Trelise Cooper

Architects will always tell you that great buildings need great clients. It’s the same in our business. A perfect example came out of a meeting our Worldwide Director of Design, Derek Lockwood, had with New Zealand fashion designer Trelise Cooper. Trelise wanted to create a destination fashion store for young girls. Her brief: “I want a kid’s store!” It was that simple, and that inspirational. Derek worked with Trelise to create a world of imagination fit for little girls and fairies. In this place the kids control the experience. That’s why the furniture is scaled down and the clothes displayed at kid’s-eye level. When you are next in Auckland check out Mystery, Sensuality and Intimacy in action. Even if you don’t have a young daughter, you will find the experience enchanting.

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Kevin Roberts

Kevin Roberts is founder of Red Rose Consulting; business leader and educator; author and speaker; adviser on marketing, creative thinking and leadership.

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