I believe that inspiration is the one certain way to transform business. It’s about being the best you can be, stepping up and being determined to make a difference. The challenge today is not just to be inspired by your own ideas, but also by the ideas of others. The people you want to connect and communicate with, sell to, build relationships with. You have to understand what thrills and attracts them, be able to delight them with your commitment, empathy and passion, and to learn from them so you can find exciting new opportunities.
The great thing about inspiration is that it can appear anywhere. I was reminded of this when a friend from New Zealand sent me a newspaper article about a woman called Ruby Fowler. It seems that Ruby has put together a clothing business that has become an instant Lovemark. The numbers are still small, but through her intense empathy with the people who buy her garments, she is quickly building up a business that is filling an important need. The kicker is that Mary is 88, and many of her customers are in the same age range! Mary not only saw that there was a gap in the market for attractive clothes for older women, she did something about it and inspired others to join her.
The truth is you don’t have to wave your hands around and put gel in your hair to inspire people. What you do have to do is understand what attracts them and create things that are meaningful in their lives.
Let’s pop a cork to Ruby Fowler, Inspirational Player.
