A couple of weeks ago I posted on a lamp that worked by putting coins in a slot. Sustainability was the theme that time. Now here’s a lamp that is pure and simply a work of art. It uses no coins and may even use a tad more electricity, but how it would gladden the heart to come home to. It beautifully makes something we take for granted – light – mysteriously real. If I ever saw an example of surprising with the obvious, this is it.

Netherlands designer Pieke Bergmans has created a magical object from sand and thin air. Like many new generation young designers, she is looking for ways to cut through the commodification of design and connect with people in ways that are smart and meaningful. As she says, “No two people are the same, and neither are two of the hairs that grow on your head. I wish our products were a bit more like this as well”. Surprising with the obvious requires curiosity, a fresh way of looking at things and, I believe, a good sense of humor. Go to Pieke Bergmans’ site and give yourself a treat.

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Kevin Roberts

Kevin Roberts is founder of Red Rose Consulting; business leader and educator; author and speaker; adviser on marketing, creative thinking and leadership.


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