KEVIN ROBERTS

Category: advertising

Black Hat Thinking

Curmudgeons, black hat thinkers, devil’s advocates, and people who say “but” infect most organizations and systems. They have a role

Farmer Commits Manslaughter

What’s the difference between a war and a massacre? Madison Avenue Manslaughter (LID Publishing, Inc., Sept. 2015), a new book

The Importance of Trust

Image source: wikimedia.org In the advertising business, to instil the trust of clients, it’s simple: consistently deliver great results. Today

Grin and Beer It

Tui Brewery is renowned for its irreverent marketing campaigns. Its blokey sense of humor is integral to its brand and

Signal & Noise

Nate Silver is famous for making dead-on predictions. Having made a name for himself in baseball, he has turned to

Toyota – Better Together

Saatchi & Saatchi Sydney recently revealed this clever ad for Toyota’s Hybrid Synergy Drive. It’s even more clever when you

Toyota – Better Together

Saatchi & Saatchi Sydney recently revealed this clever ad for Toyota’s Hybrid Synergy Drive. It’s even more clever when you

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