Saatchi & Saatchi Sydney recently revealed this clever ad for Toyota’s Hybrid Synergy Drive. It’s even more clever when you know that the spot was filmed in a single take, with no special effects – just some very coordinated guys who put in two weeks of choreography practice. The spot illustrates the idea that two working together are better than one – a metaphor for the petrol/electricity combo – and I think it’s a good illustration of True Blue thinking. Hybrid cars are better for the environment, but they also provide immediate benefits for the people driving them, like fuel savings and increased efficiency. Acknowledging these advantages to people and planet is just one of the ways we can help to make sustainability irresistible.

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Kevin Roberts

Kevin Roberts is founder of Red Rose Consulting; business leader and educator; author and speaker; adviser on marketing, creative thinking and leadership.


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