KEVIN ROBERTS

Category: emotion

The Empathy Zone

Empathy. I can’t help but think of Blade Runner whenever the word enters my orbit, and in this instance it’s

A Sad Day for Me Today

Thirty years ago I met a tall, charismatic, young, brilliant Palestinian called Saad Abdul-Latif. He was working at Pepsi-Co in

Springsteen & I

“Hope”, “trust”, “togetherness” are three words that many brands aspire to, but while they sit around the boardroom discussing how

Retraining the Brain

I freely admit I don’t have a lot of time for pessimists. I like ideas. Solutions. Ambition. Problems, to me,

Age-o-nomics

We’re all getting older; for some in more noticeable ways than others. The world may appear to belong to the

Scentography

We’ve all heard that scent is a trigger for memory, often referred to as the ‘Proustian phenomenon’, after a story

Out of Africa

I was in my NY office overlooking the Hudson on a hot summer afternoon yesterday; talking to Brent Smart and

Negotiate Using Emotion

If you have only an inkling of what I’m about, you will know I’m big on emotion. It’s driven my

Let’s Get Physical

Guess what’s making a comeback? Physical objects. You spent the last decade digitizing your life and suddenly paper and plastic

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