We’re all getting older; for some in more noticeable ways than others. The world may appear to belong to the young, but in America, about 10,000 people are turning 65 years old every day. And they’re still investing in business, participating in communities and competing in sport.

Japan has the highest ratio of people over the age of 65 in the world, and it is anticipated that by 2020, sales of adult diapers will supercede that of baby diapers. Now that’s saying something! The challenge for this country is how it’s going to tackle the challenges that come with being an industrialized age – and they’re using technology and creating entirely new markets to do it:

  • Nippon Television Network is offering a service that alerts friends and family when a person doesn’t change their television channels for a certain period.
  • Lonely elderly can pledge love for the remainder of their lives through the growing number of matchmaking and marriage consultancies.
  • Karaoke machines play songs that encourage people to move in ways that will ease their stiff hips and shoulders and alleviate back pain.
  • Hotels and department stores are hiring more senior customer services representatives.
  • Food manufacturers are looking to produce softer, ready-to-eat meals for people who may not be able to chew as well as they once did.

Here is an ad that Saatchi & Saatchi China made for our state television client CCTV about being in frequent contact with your parents. Plan a visit now.

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Kevin Roberts

Kevin Roberts is founder of Red Rose Consulting; business leader and educator; author and speaker; adviser on marketing, creative thinking and leadership.


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