The Sun Ain’t Gonna Shine Any More


On the 20th of January this year, the heart of Saatchi & Saatchi missed a beat. It was the day we lost Paolo Ettorre, the Special One. The Godfather. Paolo was our CEO in Italy and one of the inspirational forces of our network. Warm and generous, he was the spirit of Italy wrapped in the body of an extraordinary man. To me he was a friend and a role model, a man who loved life and lived it with heart. His son and my son both work for Saatchi & Saatchi and flat together in London. Paolo and I were proud and happy that our friendship could cross a generation. That’s how it should be. Paolo always put his family first and we wish them every comfort in the world.

Ciao Paolo.

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Kevin Roberts

Kevin Roberts is founder of Red Rose Consulting; business leader and educator; author and speaker; adviser on marketing, creative thinking and leadership.

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