Rugby Reaching Out for the Olympics

Last month the International Rugby Board attended the Beijing Olympics as an IOC recognized sports federation. This was as part of the ongoing proactive campaign to have rugby re-admitted into the Olympic Games. The Olympic Games, the world’s largest sporting stage, can provide the stimulus for the continued global development and growth of the game and its development in new and major economic markets.

As a key element of the campaign, the IRB has launched this short promotional film. Titled ‘Reaching Out’, the film showcases rugby’s compelling case for Olympic re-inclusion.

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Kevin Roberts

Kevin Roberts is founder of Red Rose Consulting; business leader and educator; author and speaker; adviser on marketing, creative thinking and leadership.


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