For those of you living in Auckland, take a walk up Queen Street near the Civic Theatre and check out Giapo. This is a new store opened by Gianpaolo Grazioli, a young Italian entrepreneur with lots of dreams. Giapo is a tremendous character with his own family, including girlfriend Stella. The store has been created as a Lovemark and is dripping with Mystery, Sensuality, and Intimacy. It’s not an ice cream shop. It’s not a gelato shop. It’s designed to be an experience. The purpose of Giapo is to make a child smile with a run-on effect of everyone picking up the habit and smiling too. The store is beautifully designed and the culture is all about hope, dreams, and inspiration. Stay tuned. The website will be up and running shortly.

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Kevin Roberts

Kevin Roberts is founder of Red Rose Consulting; business leader and educator; author and speaker; adviser on marketing, creative thinking and leadership.


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