Etching Inspiration

Michael Mayell, entrepreneur and founder of New Zealand icon “Cookie Time” recently sent me a great story (Michael is a top guy full of enthusiasm and enterprise. Experience one of New Zealand’s most loved brands and Michael himself on your screen here).

The story brings the “Nothing is Impossible” founding spirit of Saatchi & Saatchi into focus, super-miniature focus.

The motto has long been engraved in the steps of Saatchi & Saatchi’s founding Charlotte Street office in London, thanks to Maurice and Lord Charles Saatchi. Enter “the world’s smallest engraver” Graham Short, a man with hands of genius who thinks in microscopic extremes and swims at least 5,000 metres a day. This combination of thinking and swimming led to his idea to engrave “Nothing is Impossible” on a Wilkinson Sword razor blade, available to buy for £47,500.

Invisible to the eye, it took 400x magnification, late nights, 7 months and 150 attempts to create the world’s smallest engraving by human hand. This is a guy who has engraved the Lord’s Prayer on the head of a gold pin and the right to bear arms from the American Bill of Rights on the firing pin indentation of a silver bullet. For the world cup, Mr Short catalogued on a football stud all England’s goal scorers, from Wilf Mannion (1950) to Steven Gerrard. Another case of Nothing is Impossible.

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Kevin Roberts

Kevin Roberts is founder of Red Rose Consulting; business leader and educator; author and speaker; adviser on marketing, creative thinking and leadership.


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