The story brings the “Nothing is Impossible” founding spirit of Saatchi & Saatchi into focus, super-miniature focus.
The motto has long been engraved in the steps of Saatchi & Saatchi’s founding Charlotte Street office in London, thanks to Maurice and Lord Charles Saatchi. Enter “the world’s smallest engraver” Graham Short, a man with hands of genius who thinks in microscopic extremes and swims at least 5,000 metres a day. This combination of thinking and swimming led to his idea to engrave “Nothing is Impossible” on a Wilkinson Sword razor blade, available to buy for £47,500.
Invisible to the eye, it took 400x magnification, late nights, 7 months and 150 attempts to create the world’s smallest engraving by human hand. This is a guy who has engraved the Lord’s Prayer on the head of a gold pin and the right to bear arms from the American Bill of Rights on the firing pin indentation of a silver bullet. For the world cup, Mr Short catalogued on a football stud all England’s goal scorers, from Wilf Mannion (1950) to Steven Gerrard. Another case of Nothing is Impossible.
