Extra! Tablet users are reading more in-depth stories, a study by the Pew Research Centre has found. This is a great example of technology creating room for reflection rather than just mercilessly crunching information down to the smallest possible unit (ala the tweet, the text, the status update).

Hopefully this is a trend that stirs a renaissance in real news, reporting with guts that keeps you going. The challenge for journos and content creators – as ever – will be to deliver with depth while the story is still hot. Maybe the answer is more collaboration, teams of writers pulling together to create killer stories at speed. This also calls for old fashioned reporting values – a nose for news and the tenacity to track it down, fast. It’s time to unleash the newshounds.

Recent Posts

Kevin Roberts

Kevin Roberts is founder of Red Rose Consulting; business leader and educator; author and speaker; adviser on marketing, creative thinking and leadership.


Books on


Join us. Sign up for our blog.

Receive our regular updates in your in-box.