Einstein Nailed It

Albert Einstein once said: “It is the supreme art of the teacher to awaken joy in creative expression and knowledge.” He was right. But across the world, the art of teaching creativity – and awakening joy in the process – is being buried. Instead, our education systems are intently focused on standardized testing, which ensures that the goal is to meet minimum numeracy and literacy levels.

The intention is good. Children need the basics, but they also need to learn how to think outside of the boxes society has presented to them. They also need to learn how to use creativity to lead their peer groups, within the home and in their communities.

American teachers strongly believe they are responsible for instilling creativity in the classroom. They also believe their current system doesn’t value it. In Australia, the UK and Germany, teachers tend to believe schooling creative thinking is the role of other educators. As the finger keeps being pointed in different directions, ultimately it’s the kids who are missing out.

Here is where I believe business leaders can step in and get involved. The biggest constraint on what students can do is what they think they can do. And who else knows the road than those of us who have gone before? We need to share our experiences, be honest about where we have come from and who we are, and what it has taken for us to get here. Business can provide opportunities that will spark young dreams, hopes and goals. It takes us forward and help secure our future.

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Kevin Roberts

Kevin Roberts is founder of Red Rose Consulting; business leader and educator; author and speaker; adviser on marketing, creative thinking and leadership.


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