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Our individual biological clocks set times of day when we perform best. For some, it’s at the break of dawn. For others, it’s when everyone else is asleep. It might stand then to say that we’re most creative during these times, but a recent study suggests otherwise.

A study published in the Journal of Thinking and Reasoning looked at creative and innovative problem solving of people during their personal optimal (‘peak’) and non-optimal (‘off-peak’) times. Optimal time is when we work at our best; when we are able to maintain focus despite distractions around us. During non-optimal times, we may be more vulnerable to distractions, but it’s this susceptibility that we can use to our advantage.

As part of the study, researchers asked participants to solve ‘Insight Problems’. Rather than problems that require calculated answers, insight problems require ‘Aha!’ moment solutions. When we attempt to solve insight problems during our ‘off-peak’ hours, when we’re less focused, we’re more open to possibilities and a broader field of information. In fact, participants were able to answer more problems in their off-peak times than those in their peak times.

Conclusion: if a task requires methodical action, do it at your peak work time; if it requires off-beat thinking, do it when you’re open to distractions.

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Kevin Roberts

Kevin Roberts is founder of Red Rose Consulting; business leader and educator; author and speaker; adviser on marketing, creative thinking and leadership.


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