Two items after Saturday’s tour de force.

First, there’s been tons of analysis/discussion/chatter about the All Blacks’ Rugby World Cup win… after months of Northern Hemisphere jibes of choking and cheating – all now conveniently forgotten.

But coaching legend Brian Ashton, in The Independent, strips it down to basics – less is more – and says this is what the All Blacks do:

  • Win the ball.
  • Win the space in front of them (i.e., go forward).
  • Win the battle for continuity.
  • Win the fight to set the tempo.
  • Score tries.

Second, a generous gesture from the staff of Ritz Carlton-owned Bulgari Hotel in London where I have been during the finals, a full size rugby ball made of chocolate saying “Congratulations to New Zealand!”

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Kevin Roberts

Kevin Roberts is founder of Red Rose Consulting; business leader and educator; author and speaker; adviser on marketing, creative thinking and leadership.


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