Like all of us, the overachieving, unfashionable NFL’s Cleveland Browns struggled to remain connected through the Pandemic.  The players connected on Zoom by preparing – and institutionalising – the sharing of stories about their 4 H’s.


Heroes.  History.  Heartbreak.  Hopes.


As we discussed in our December 12thpost, stories are the most powerful and impactful emotional tool leaders can use to connect in our ongoing remote / virtual / physical reality.  Sharing stories builds empathy, understanding, trust and commitment.  In the Browns example, the 4 H’s were an integral contribution to their 11-5 season, their best record in more than 20 years.


I’m using this myself now as 2022 feels like it will be off to a challenging start for all of us.



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Kevin Roberts

Kevin Roberts is founder of Red Rose Consulting; business leader and educator; author and speaker; adviser on marketing, creative thinking and leadership.


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