KEVIN ROBERTS

Stand Up The Storytellers (II)

Like all of us, the overachieving, unfashionable NFL’s Cleveland Browns struggled to remain connected through the Pandemic.  The players connected on Zoom by preparing – and institutionalising – the sharing of stories about their 4 H’s.

 

Heroes.  History.  Heartbreak.  Hopes.

 

As we discussed in our December 12thpost, stories are the most powerful and impactful emotional tool leaders can use to connect in our ongoing remote / virtual / physical reality.  Sharing stories builds empathy, understanding, trust and commitment.  In the Browns example, the 4 H’s were an integral contribution to their 11-5 season, their best record in more than 20 years.

 

I’m using this myself now as 2022 feels like it will be off to a challenging start for all of us.

 

KR

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Kevin Roberts

Kevin Roberts is founder of Red Rose Consulting; business leader and educator; author and speaker; adviser on marketing, creative thinking and leadership.

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