Have been in Barcelona all week working with ISDIN – Spain’s number one sunscreen/skincare company.  An inspirational CEO, ex NASA scientist Juan Naya, and a top, top team of passionate folks dedicated to inspiring folks to live healthy, happy, beautiful lives. 


Over a memorable six hour (!) dinner at the great Paco Perez’ two-star Michelin Enoteca on Friday, Juan told me about some advice he’d been given by one of the Company founders – Mariano Puig – as he entered his final days.  Mariano told Juan about the five stages of life his own father had taught him:

      Learn to do,


      Teach how to do,

      Make others do,

      Let others do.


We talked about knowing when to move from one stage to the other.


Surprisingly obvious.  Priceless.



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Kevin Roberts

Kevin Roberts is founder of Red Rose Consulting; business leader and educator; author and speaker; adviser on marketing, creative thinking and leadership.


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