When I joined Saatchi & Saatchi, I knew I had to have at my side the most inspirational person I could find in this new world of ideas and creativity. That this person was Bob Isherwood turned out to be one of the most amazing strokes of good fortune I’ve had in my life. Bob is a fantastic creative, a true connector, a great friend and an inspired Worldwide Creative Director for Saatchi & Saatchi. Although he has been in advertising all his life, and is still one of the most modest men I know, there is only one word to capture who he is. Winner. He was a winner when he stepped up to receive the first-ever Golden Lion for Australia at the Cannes Lions International Advertising Festival. He was a winner when he helped found Australia’s legendary advertising agency The Campaign Palace. He was a huge winner when he dedicated his passion and commitment to the Award for World Changing Ideas. The list just keeps on growing, but inspiring it all is what I personally value most about Bob – his extraordinary empathy and intuition. Bob’s brain seems to be hot-wired to his heart in some unique way I can’t quite figure out. I have seen Bob come up with extraordinary, simple and beautiful ideas and solutions, not once but a hundred times, and each time share them with a generosity and warmth that delights everyone involved. I am in Miami to join the advertising industry as we honor Bob with the 2007 Lifetime Achievement Award by the International Clio Awards. What an amazing and inspirational contribution you have made, Bob. Thank you.
