I’m conflicted. I love Mystery and I also love great ideas. So, what to do when the online t-shirt company Threadless produces ‘Spoilt’? On Threadless anyone can submit a design with the best being produced, and Oliver Moss’s ‘Spoilt’ has got to be one of the best. Oliver’s design reveals the central mystery around 18 great movies. ‘Rosebud was the name of his sled.’ ‘Soylent green is made of people’, etc. So what do you do when someone undercuts Mystery with such brilliance? First, you check out whether you can name all the movies. Second, you don’t put an image of Oliver’s T-shirt on your blog. Third, you do give a link to it on Threadless because it’s such a great idea. New Threadless Ts are released on Mondays – always worth a look.
