KEVIN ROBERTS

Air Bourne with Jason

In all the hyperbole surrounding the best James Bond since Sean Connery (Daniel Craig), I think the real heroic cold war spy has been missed. When I first heard that Matt Damon had been cast as Jason Bourne I thought somebody was kidding. I have grown up reading Robert Ludlum’s novels and felt that Jason Bourne was a tougher, more physical personality. As it was, Matt Damon was inch perfect. A misguided, programmed Patriot with amnesia who never gives up. For the holidays, I traveled back to New Zealand courtesy of Singapore Airlines. I slept for 8 hours on the London – Singapore leg and, as a result, was wide awake for the 9 hour Singapore – Auckland jaunt. Perfect. I gorged myself on the 3 Jason Bourne movies – The Bourne Identity, The Bourne Supremacy and The Bourne Ultimatum.

Great sets, great car chases and terrific moral victories for the good guys. Matt Damon handles the mantle and physical stresses of the role perfectly, and the roof chase in Tangier is as good as it gets.

I spent some of my formative years living in Morocco working for Procter & Gamble. I love everything about the country. Tangier is a special place full of mystery, romance, adventure and great 70’s stories around every known vice. The rooftop chase in The Bourne Ultimatum brings back the sensual chaos of this truly international city in a beautiful way.

Jason Bourne hits all the cities on my normal itinerary and actually drives like some of the taxi drivers there too. Not a bad way to pass 10 hours at 35,000 feet.

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Kevin Roberts

Kevin Roberts is founder of Red Rose Consulting; business leader and educator; author and speaker; adviser on marketing, creative thinking and leadership.

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