When it comes to keeping fit and healthy, women are leading the way; it’s often right out of the gym and onto the road, beach or hills. In so many places I go to, something new jumps out: women in ones and twos and in groups walking (and talking) their way to fitness. And no more so than in New Zealand. Here, one of the nation’s cultural heroes has been a fantastic instigator. She doesn’t just talk about the benefits of fitness, she takes action to encourage women to get started through an emerging movement called Wonder Walk.
Susan and Paula, frustrated by the amount of money they saw being misdirected on government health programmes, decided to do something about it themselves. As they enjoyed their regular walks together, they used that personal experience as the inspiration for a simple and fun way for women to exercise and socialize at the same time. They knew that women have a huge influence on shifting cultural attitudes, so if we’re going to change, women are the smartest way to make it happen. The idea of the website www.wonderwalkers.co.nz was as a one stop shop for women and walking. It’s full of walking resources, events, tips, interviews and news, all supported by social networking opportunities online and in the real world. It’s good fun and easy to use. Check it out and start to walk the walk.
