I’m an avid believer in the power of the senses. Each sense has the power to transform how we are feeling – the touch of a loved one brings comfort, the taste of fine wine brings joy and the sound of a favorite song can make you feel 16 again. But the sense of smell might just be the most powerful of them all, with the ability to trigger personal memories – sometimes without us even knowing why.
Brosius’ whole career has been built on creating breathtaking fragrances. Diane Akerman’s A Natural History of the Senses inspired him with the statement:
“Smells detonate softly in our memory like poignant land mines, hidden under the weedy mass of many years and experiences. Hit a tripwire of smell, and memories explode all at once.”
Triggering these memories became his focus, and he went about creating all kinds of emotion-provoking scents. Soaked Earth. Gathering Apples. Wet Mitten. Clean Baby Butt. Irresistible! This guy has a nose for genius.
