The Italians are never short on style and they have a history of creating innovative art from simple forms. The ‘Opera’ tool set by the Italian design firm De Castelli is a terrific example. It’s modern with a touch of the past, and draws on inspiration from the countryside to give something as functional as garden tools the ‘wow’ factor. What De Castelli has done is bring the nostalgic joy of working the land and connect it with the present. It doesn’t matter if your gardening skills only extend to potted plants on your windowsill. These tools are irreplaceable in function and irresistible in appeal. It’s clever craftsmanship at its best, and things of beauty that resonate with people always result in Lovemarks.

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Kevin Roberts

Kevin Roberts is founder of Red Rose Consulting; business leader and educator; author and speaker; adviser on marketing, creative thinking and leadership.


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