Why We Need The Arts

Today’s world is focused on accountability and measurable results – business leaders, economists and politicians alike scramble for the latest data to inform where they invest time, effort and money. But what happens when things at the core of human existence can’t easily be measured? This is the problem facing creatives around the world – the arts are routinely underfunded leaving writers, artists and musicians among us on the back foot.

The arts are how we express ourselves to one another and future generations. Each piece of writing, artwork and song is a reflection of what life is like at this very moment. Music is the most unique of these as it completely engages our imaginations and lets our emotions run wild. So if you want a peaceful world, invest in the arts. Creatives are the ones coming up with solutions to some of the world’s most contentious issues. Go to an exhibition or a local gig. Attendance is always appreciated. These people need our support and participation.

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Kevin Roberts

Kevin Roberts is founder of Red Rose Consulting; business leader and educator; author and speaker; adviser on marketing, creative thinking and leadership.


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