“A Joyful Celebration With No Agenda”

“A joyful celebration with no agenda other than to flood our streets with art and celebrate the creative talents and legacy of this amazing country.” That is the dream of a project set to launch in the UK this August.

Art Everywhere will bring over 15,000 reproductions of British works of art to billboards and poster sites throughout the country. Project organizers have called on the public to select their top 50 from more than 100 works selected by a panel to “ensure there was a balanced range of artists, subjects and periods.” The voting period has closed now, and we’ll see come August which works will help turn Britain into the world’s largest art museum.

Possible works include The Beatles’ Sgt Pepper’s Lonely Hearts Club Band cover by Peter Blake, ‘For You’ by Tracey Emin, works by David Hockney and Damien Hirst, and a portrait of Elizabeth 1 by Elizabethan painter Nicholas Hillard. With a thousand votes, we’re sure to see John William Waterhouse’s ‘The Lady of Shalott’.

I love this idea as a way to bring art and Britain’s creative history to the public, and making it more accessible to people who might not otherwise be familiar with our great museums.

While voting has closed, there is still a chance to be part of what is an artistic act in itself by making a donation to the Art Everywhere Project. There are even some attractive rewards. Say a billboard sized print of a British masterpiece…

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Kevin Roberts

Kevin Roberts is founder of Red Rose Consulting; business leader and educator; author and speaker; adviser on marketing, creative thinking and leadership.


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