Worshipful Marketors

In grey London towards the end of November, a dose of colour, bonhomie, and heritage can really change your outlook. I was lucky – not only did I get all of that, but a sophisticated group of marketing stars past and present picked their way through gridlocked London traffic to attend the Worshipful Company of Marketors’ Annual Lecture, in the historic St Mary at Hill church in the City.

It was a fantastic evening in the Wren-designed church, 200 people in a convivial atmosphere made even more special by the introduction of the Company’s Master, Sally Muggeridge.

I don’t normally get invited back, but this was a second visit to the Marketors, and they were as passionately involved as before. There were plenty of Masters from the other Livery Companies too, and the warm and intimate feeling that chimed with the heritage and ceremony made this an absolutely magical City experience.

The Livery Companies of the City of London are unique – ex-guilds that mutated to trade associations providing a voice and a meeting place for their members. They’re big on ceremony, with gold chains and robes being sported by some of the members. Our crew called it Heritage Bling!

It’s an example of what London can do when positively minded – the best of tradition, the best of iconic locations, and a spirit of togetherness. Thanks to Sally, John, and all who attended for a great event.

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Kevin Roberts

Kevin Roberts is founder of Red Rose Consulting; business leader and educator; author and speaker; adviser on marketing, creative thinking and leadership.


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